Triton

Triton Digital y el JIC holandés se asocian para la medición de la audiencia de audio para llevar datos validados de podcast y audio a pedido de Holanda

Comunicado de prensa

Wednesday, Nov 06, 2019 10:04 AM EST

Triton Digital y el JIC holandés se asocian para la medición de la audiencia de audio para llevar datos validados de podcast y audio a pedido de Holanda

NETHERLANDS - NOVEMBER 06, 2019Triton Digital®, the global technology and services provider to the digital audio and podcast industry, and Nationaal Luister Onderzoek (NLO), the JIC for Audio Audience Measurement in the Netherlands, announced today the upcoming launch of Podcast Reports in the Netherlands, powered by Triton Digital’s Podcast Metrics measurement service.  The Reports will provide a ranking of the Top Networks as well as Top Podcasts and Audio on Demand in the Netherlands for the first time, as measured by Podcast Metrics.

Certified by the IAB Tech Lab, the Podcast Reports will eliminate inconsistent measurement practices and self-reported data, providing content creators, brands, and media buyers in the Netherlands with long-awaited validated and transparent podcast and audio on demand metrics. Reported entities will be ranked by average downloads, inclusive of audio on demand requests, in accordance with the latest IAB Podcast Technical Measurement Guidelines.

"NLO shares our commitment to furthering the digital audio and podcast landscape through the provision of reliable, trustworthy data," said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. "Con el aumento del consumo de podcast en los Holanda, nuestros informes de podcast ayudarán a las redes a comprender mejor el tamaño de su audiencia de escucha, y ayudarán a los planificadores de medios a tomar decisiones informadas en lo que respecta a la incorporación de publicidad de podcast en sus estrategias".

"We are pleased to partner with the world's leading provider of digital audio and podcast measurement to bring this highly anticipated visibility to podcast and audio on demand networks, media buyers, and the industry at large," said Frans Kok, Managing Director at NLO. "Los informes de podcast no solo aumentarán la conciencia sobre el contenido de podcast y audio on demand en Holanda, sino que servirán como guía para ayudar a los anunciantes a comprender las oportunidades que existen al aprovechar el creciente espacio de audio digital para llegar a sus audiencias objetivo".

The first Netherlands Podcast Report will debut in 2020.

Triton Digital's Podcast Metrics measurement service is certified by the IAB Tech Lab as complying with Version 2,00 of the IAB Podcast Measurement Technical Guidelines. It provides accurate and insightful data around how, when, and where podcast and audio on demand content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode, title, and more.

Triton

  • Londres
  • Los Ángeles
  • Madrid
  • Mauricio
  • Miami
  • Montreal
  • Nueva York
  • Pretoria
  • Singapur
  • Sídney