Triton Digital Selected by NBC Sports to Power Podcast Hosting, Measurement, and Monetization
02 de abril de 2026
Collaboration Enables NBC Sports to Scale Its Podcast Portfolio With Unified Infrastructure and Advanced Advertising Capabilities
NUEVA YORK, NUEVA YORK. 2 de abril de 2026 – Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, today announced that NBC Sports has selected Triton Digital to power key components of its podcast and digital audio infrastructure. Through a suite of Triton technologies, NBC Sports will leverage advanced hosting, monetization, audience measurement, and audience insights tools to support and scale its growing podcast and digital audio portfolio.
"We're really excited to work with NBC Sports and support their continued growth in podcasting," said John Rosso, President & CEO, Triton Digital. "Premium media companies are investing heavily in digital audio, and they need infrastructure they can trust to scale audiences and monetize effectively. Our goal is to make that easier-bringing together hosting, measurement, and monetization in one place so teams can focus on creating great content."
Rosso added that Triton Digital remains committed to helping leading publishers grow sustainable, data-driven audio businesses.
As part of the collaboration, NBC Sports will utilize several Triton Digital solutions, including Omny Studio for enterprise podcast hosting and distribution, Triton Ad Platform (TAP) for audio advertising monetization and campaign management, Podcast Metrics (PCM) for IAB-certified podcast measurement and analytics, Demos+ for audience demographic insights, and Yield Optimization (YO) to maximize advertising revenue across podcast inventory. Together, these technologies provide a unified technology stack designed to streamline podcast operations, improve measurement transparency, and unlock new monetization opportunities for advertisers.
"Podcasting continues to be an important and growing part of our broader digital audio strategy," said Aileen Sokol, Vice President of Content Partnership Development at NBC Sports. "Working alongside Triton Digital allows for us to better understand our growing audiences and deliver reliable, consistent measurements to advertisers."
Triton’s technology will support NBC Sports’ expanding podcast portfolio, enabling the company to distribute and monetize its premium sports podcasts.
To learn more about how Triton Digital helps media companies scale podcast distribution, monetize digital audio inventory, and deliver trusted audience measurement, visit www.tritondigital.com.
Acerca de Triton Digital
Triton Digital® es el líder en servicios y tecnología global para las industrias de audio digital, podcasts y radiodifusión. Triton Digital es una empresa que opera en más de 80 países y ofrece tecnología innovadora para ayudar a los broadcasters, productores de podcasts y servicios de música en línea a desarrollar sus audiencias, maximizar sus ingresos y optimizar las operaciones diarias. Además, Triton potencia la industria global de audio en línea con Webcast Metrics®, el servicio líder de medición de audio y Podcast Metrics, uno de los primeros servicios de medición de podcasts certificados por la IAB en la industria. Con un nivel de integridad, excelencia, trabajo en equipo y responsabilidad inigualable, Triton mantiene su compromiso de conectar las transmisiones de audio con las audiencias y los anunciantes con el fin de impulsar de forma continua el crecimiento de la industria de audio en todo el mundo. Para obtener más información, visite www.TritonDigital.com.
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