Noticias

Triton Digital Launches AdBuilder AI to Power Self-Serve Audio Buying

Podnews
30 de octubre de 2025

Triton Digital, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, today announced the launch of a next-generation AdBuilder AI, a self-serve platform designed to help partners expand their revenue footprint by unlocking access to a new segment of advertisers: small and mid-sized businesses.

AdBuilder AI empowers Triton's partners to tap into a new lane of demand, including high-volume, low-touch buyers, without increasing headcount or diverting focus from major accounts. It provides each partner with a fully branded, white-labeled marketplace where advertisers can create, book, and pay for campaigns independently.

"AdBuilder AI helps partners capture a new wave of emerging advertisers with minimal operational lift," said Amber Hunsaker, Director, Product Management, Triton Digital. "It streamlines the entire workflow, creative, trafficking, and billing. Our partners can grow revenue from a historically hard-to-serve tier without changing how they operate."

Built specifically for businesses with limited media experience, AdBuilder AI streamlines every stage of the buying process. With just a brief description, advertisers can generate broadcast-quality audio ads in seconds using AI-generated voice, multilingual support, and sound design. No lengthy approvals. No production delays.

On the back end, AdBuilder AI integrates directly with the Triton Ad Platform (TAP) - giving partners centralized visibility and control across campaigns, inventory, and creative. Partners retain full oversight of pricing, pacing, and approvals while letting the platform handle creative production, scheduling, and fulfillment.

Each AdBuilder AI instance is customized to reflect the partner's brand. Logo, domain, language, currency, pricing rules, and targeting templates are all configurable. That makes it easy to onboard new demand without compromises or risks.

"AdBuilder AI makes it easier than ever to support smaller advertisers," said Antonio Ibarra Fariña, CEO, Grupo ACIR. "With our strong presence in México, we see this as a powerful way to serve small and mid-sized businesses more efficiently and at scale. This is one more step to strengthen Grupo ACIR's and iHeartRadio's leadership in digital radio".

Small businesses, in turn, gain access to a fully automated campaign builder that includes instant creative, real-time reporting and payment by credit card. It all works without requiring media expertise or outside help.

AdBuilder AI is now available to Triton’s partners seeking to expand their audio monetization strategy and capture more of the growing SMB market. To learn more, visit https://TritonDigital.com/.

Acerca de Triton Digital

Triton Digital® es el líder en servicios y tecnología global para las industrias de audio digital, podcasts y radiodifusión. Triton Digital es una empresa que opera en más de 80 países y ofrece tecnología innovadora para ayudar a los broadcasters, productores de podcasts y servicios de música en línea a desarrollar sus audiencias, maximizar sus ingresos y optimizar las operaciones diarias. Además, Triton potencia la industria global de audio en línea con Webcast Metrics®, el servicio líder de medición de audio y Podcast Metrics, uno de los primeros servicios de medición de podcasts certificados por la IAB en la industria. Con un nivel de integridad, excelencia, trabajo en equipo y responsabilidad inigualable, Triton mantiene su compromiso de conectar las transmisiones de audio con las audiencias y los anunciantes con el fin de impulsar de forma continua el crecimiento de la industria de audio en todo el mundo. Para obtener más información, visite www.TritonDigital.com.