Triton Report: LATAM Audio Surges As News Leads And Local Languages Dominate

Latin America's digital-audio market has entered a new phase of scale and maturity, with local-language content, mobile listening, and news programming driving record engagement across the region. A new report from Triton Digital focused on the so-called LATAM region also shows growing opportunities for creators.

"When we look at the data, what really stands out is how mature the LATAM podcast ecosystem has become," Triton VP Oscar Sermeño says. "El hecho de que el género de noticias supere a todos los demás muestra que el público recurre al audio a demanda para obtener información real y conexión. Ya no es un comportamiento de nicho, es algo común. Lo que estamos viendo es que los oyentes son leales, prefieren dispositivos móviles y escuchan en su propio idioma".

The report combines Triton's Podcast Metrics and Webcast Metrics data from January through August. Over the first eight months of 2025, News ranked as the No. 1 podcast genre, representing 35 % of total listening - more than double Comedy (14 %) and ahead of Fiction, Society & Culture, and Sports (each 8 %).

Among individual shows, Prisa Radio’s “La Corneta” was the No. 1 podcast in LATAM during the period, followed by Grupo Globo’s “O Assunto” and Radios Grupo Globo’s “As Notícias Mais Recentes da CBN.”

The report finds that 93 % of top LATAM podcasts are produced in local languages, with Portuguese-language shows accounting for 51 % of all ranked podcasts reflecting the size and dominance of the Brazilian podcast market in the region. Spanish-language shows represent 42 % of podcasts. But Triton shows there is also an opportunity for English-language shows with 7 % of LATAM listening done to podcasts that are in English.

Among podcast players, Spotify accounted for 32 % of new episode RSS downloads, followed by Apple Podcasts (13 %).

The report's network rankings show that major broadcast publishers continue to dominate regional podcast monetization. The top three sales networks by average weekly downloads were Prisa Radio, with 2,29 million downloads each week, followed by Radios Grupo Globo (1,25 million) and Grupo Globo (1,11 million). Combined, the top three delivered more than 4,60 million average weekly downloads. They were followed by Audioboom, BBC, Folha de S Paulo, Grupo BluRadio, Adsmovil Audio Network, Grupo Acir, and MVS Radio.

Streaming Metrics Show Momentum

Beyond podcasts, Triton's webcast data from January to August shows continued growth in LATAM streaming, with top publishers surpassing 100 000,00 average active sessions. Prisa Radio led the region with 111 093,00 average active sessions, followed by Grupo Radio Centro, Organización Radial Olímpica, Grupo Acir, and CRP Radios.

Mobile devices generated 51 % of LATAM streaming, compared to desktops/laptops (29 %) and smart speakers (17 %).

Together, Triton Digital says the data for both podcasts and streaming signals a region that has moved beyond early-stage adoption and into a fully developed digital audio economy driven by scale, localism, and trust in news content.

"Para los anunciantes y publishers, la conclusión es que las audiencias de podcasts en América Latina son grandes, y están comprometidas y listas para una monetización sofisticada", añadió Sermeño.

Download Triton’s 2025 LATAM Audio Insights Report HERE.