Triton Digital Sounder leverages AI for intel

Triton Digital’s Sounder solution offers an AI-driven approach to audio intelligence, enabling advertising buyers to leverage contextual targeting and move beyond traditional content category targeting. By leveraging Sounder’s AI capabilities, audio content is analyzed for brand suitability and relevance, allowing advertisers to target specific conversations and topics within podcasts, unlocking previously untapped inventory and growing revenue potential for publishers.

This enhanced targeting, accessible via direct-sold or programmatic campaigns through the Triton Digital Audio Marketplace, provides buyers with more precise reach and ultimately allows creators to increase their earning potential by making their content more attractive to advertisers.

Underscoring its commitment to empowering all levels of creators, Sounder has most recently been integrated into Spreaker, Triton Digital's podcast platform tailored for independent voices. This integration makes millions of episodes across hundreds of thousands of podcasts available for advertisers seeking contextually relevant placement opportunities, dramatically expanding the addressable market for audio advertising.