CRA Podcast Ranker Names 'Mamamia Out Loud' Top Aussie Podcast In March

Hamish and Andy took second spot, with data revealing 30 % of health and fitness listeners plan to seek professional financial advice, making it the top-ranked genre for this behaviour

Commercial Radio & Audio (CRA), in partnership with Triton Digital, has released the March results for the Australian Podcast Ranker. The ranker is the country's only official, third-party-verified podcast measurement system, governed by a cross-industry steering committee and backed by strong collaboration among commercial, independent, and non-commercial publishers. It sets the benchmark for podcast data in Australia.

Lizzie Young, CEO of CRA said, "Podcasting in Australia continues to grow in reach and commercial value, and the ranker keeps the whole industry in step with that momentum. Verified, independent data -- accessible to publishers, agencies, and advertisers -- means everyone can see where audiences are moving and act with confidence."

With winter approaching, health and fitness's monthly podcast audiences are gearing up for a routine reset. The surprise? They're thinking about their wealth as much as their well-being. 30 % plan to seek professional financial advice in the next year, making it the top-ranked genre for this behaviour across all monthly podcast audiences.

Stephen Haddad, Southern Cross Media Group’s chief operating officer, said, “In today’s March Triton Australia Podcast Ranker, LiSTNR continues to set the pace for Australia’s podcast industry, through sustained investment in premium podcasts and market-leading AdTech, driving continued commercial growth in the domestic market.

“This dynamic ecosystem is delivering strong audience engagement at scale and reinforcing LiSTNR’s position at the forefront of the evolving audio landscape, with ongoing year-on-year audience growth and more titles in the Top 20 than any other publisher in the Ranker.

“With Hamish and Andy publishing new episodes for the first time this year, the duo took out the #2 spot with 754 470,00 monthly listens, leading stand out performances of LiSTNR titles in the Top 20 including 'Life Uncut' (419 413,00 monthly listeners), 'The Imperfects' (355,501), 'Happy Hour' with Lucy and Nikki (350,858) and 'Dan Does Footy' (345,996).

"We are also seeing the continued audience growth for our radio podcasts, with ten SCA radio shows now featured in the Top 300 All Australian Podcast Ranker, highlighting the engagement of our audiences across the Hit and Triple M network and offering new commercial opportunities in this space. It's equally encouraging to see momentum across our broader LiSTNR ecosystem, with a new entry from Seven Network -- Agenda Setters (AFL) and the ongoing growth of the 7NEWS podcast Kiss & Kill.

"This momentum is underpinned by the ongoing evolution of the LiSTNR AdTech Hub, helping brands better connect with improved advertising results. As a result, LiSTNR is well positioned to continue building momentum as Australia's leading podcast network."21 % plan to switch or take out new health insurance in the next 12 months, compared to 16 % of all listeners. More than half (51 %) attend fitness classes regularly, versus 35 % of the broader podcast audience. Health-conscious, financially active, and already motivated, this audience arrives in winter primed to act. For insurance, banking, and wellness brands, the winter window is fast approaching -- now is the time to assess your audio strategy.