NEW YORK, NY — October 15, 2026 — Triton Digital®, the global technology and services provider to the digital audio, podcast and broadcast radio industries, today announced the integration of Datonics audience data, giving publishers access to a broad range of high-quality third-party audience segments for more precise targeting through the Triton Ad Platform (TAP).
The integration brings Datonics' wide ranging audience taxonomy, including demographics, automotive, CPG purchase behavior, and other audience attributes into Triton's advertising technology. For publishers, the new segments make their inventory more valuable to buyers. For advertisers, it means sharper insights into who they're reaching, and the ability to target precisely and reach audiences they weren't able to before.
"This gives publishers of every size access to the kind of audience data that used to be reserved for the biggest players. That's a meaningful shift in how digital audio competes for ad dollars," said Spencer Morris, Executive Vice President, Data Operations and Data Products, Triton Digital. "Advertisers now no longer have to guess who they're reaching. This integration gives them the specificity to plan with real confidence, which translates directly into stronger campaign performance for our publishers."
To ensure publishers and buyers maintain current audience eligibility, Datonics provides Triton with data updates which are available for targeting in TAP. This keeps targeting precise and gives buyers confidence that their ads reach the intended listeners.
"Audio is a critical part of the holistic omnichannel strategy advertisers should be leveraging, and Triton is a great partner in this space," said Michael Benedek, President and CEO, Datonics. "Triton Digital is a clear leader in connecting data and technology, and this integration puts our segments directly in front of the publishers and buyers who are smartly leveraging digital audio."
Datonics segments are available now in 12 countries — the United States, Canada and Mexico in North America; the United Kingdom, Germany and France in EMEA; Australia, South Korea, Singapore, India and Japan in APAC; and Brazil in LATAM — giving publishers and advertisers in markets that previously lacked access to this level of audience data a new way to compete.
The integration reinforces Triton's broader narrative of connecting the digital audio ecosystem through technology, data, measurement, and monetization. Datonics strengthens the data and targeting layer of that ecosystem, while TAP provides the technology publishers use to activate those audiences, enabling a more efficient and valuable digital audio marketplace.
To learn more, visit https://tritondigital.com/solutions/audio-advertising/tap.
Acerca de Triton Digital
Triton Digital® es el líder en servicios y tecnología global para las industrias de audio digital, podcasts y radiodifusión. Triton Digital es una empresa que opera en más de 80 países y ofrece tecnología innovadora para ayudar a los broadcasters, productores de podcasts y servicios de música en línea a desarrollar sus audiencias, maximizar sus ingresos y optimizar las operaciones diarias. Triton also powers the global online audio industry with Webcast Metrics®, the leading streaming audio measurement service, and Podcast Metrics, one of the first IAB-certified podcast measurement services in the industry. Con un nivel de integridad, excelencia, trabajo en equipo y responsabilidad inigualable, Triton mantiene su compromiso de conectar las transmisiones de audio con las audiencias y los anunciantes con el fin de impulsar de forma continua el crecimiento de la industria de audio en todo el mundo. Para obtener más información, visite www.TritonDigital.com.
About Datonics
Datonics is an Audience Data company that provides agencies, brands and media owners with a suite of Targeting, Insights and Enrichment solutions that help them identify, understand, engage with and deliver relevant advertising to their highest value target audiences. Datonics data is available for activation worldwide (North America, EMEA, APAC, LATAM) across all media channels- programmatic, social, audio, CTV, DOOH, and more. Datonics is a member of the Network Advertising Initiative (NAI), the Association of National Advertisers (ANA) and the Leadership Council of the Ad Council. Datonics is a sustainability & social responsibility leader, member of Ad Net Zero, and recognized as the first certified Carbon Neutral® Audience Data company. For more information, visit www.Datonics.com
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