NEW YORK, NEW YORK – September 23, 2026 — Expanding its global footprint in the Asia-Pacific region, Triton Digital, the global technology and services provider to the digital audio, podcast and broadcast radio industries, today announced a partnership with Media Prima Berhad, Malaysia's largest integrated media group, to support the company's streaming and podcasting strategy.
Through the partnership, Media Prima will implement Omny Studio for podcast hosting and content management, utilize Triton’s Measurement Solutions, and the Triton Ad Platform (TAP) for streaming and podcast ad monetization.
The deal moves Media Prima's audio business onto a single technology stack covering content production, distribution, measurement and revenue. It also brings the group's radio brands and on-demand catalog into Triton's monetization ecosystem, giving advertisers and agencies programmatic and direct access to Malaysian audio inventory supported by IAB-certified reporting.
"Our audience is not defined by the radio dial anymore," said Alex Poon, General Manager, AI and Smart Services at Media Prima Audio. "Our audiences moved to digital faster than our tools did. Triton Digital closes that gap for us, one platform for streaming, podcasting and monetization across all five stations and our platform Audio+, which allows our teams to focus on programming and commercial strategy instead of stitching platforms together. For advertisers, it means our digital inventory is measurable and comparable to anything else they buy."
Media Prima Audio operates five national radio brands and distributes on-demand audio through Audio+, its streaming and podcast app. The group's wider portfolio spans television, publishing, out-of-home and digital media.
"Audio consumption across Asia-Pacific is accelerating. By combining streaming technology, independent measurement and monetization in a single platform, we help broadcasters and publishers across the region turn that listening growth into sustainable digital revenue and move quicker to build digital businesses around it," said Richard Palmer, VP, Market Development and Strategy (APAC), Triton Digital. "Powering the global digital audio ecosystem means investing in local expertise and long-term partnerships so a publisher in Kuala Lumpur gets the same distribution reach, measurement rigor and demand access as one in New York or London. As Media Prima expands its digital audio capabilities, our job is to make sure the infrastructure keeps pace with its ambition."
Triton operates in more than 80 countries and has built regional supply through its Programmatic Audio Marketplace, which gives buyers access to live-streaming, podcast and music inventory across Southeast Asia.
To learn more about how Triton Digital supports broadcasters and publishers across streaming and podcasting, visit www.tritondigital.com.
Acerca de Triton Digital
Triton Digital® es el líder en servicios y tecnología global para las industrias de audio digital, podcasts y radiodifusión. Triton Digital es una empresa que opera en más de 80 países y ofrece tecnología innovadora para ayudar a los broadcasters, productores de podcasts y servicios de música en línea a desarrollar sus audiencias, maximizar sus ingresos y optimizar las operaciones diarias. Además, Triton impulsa la industria global del audio online con Webcast Metrics®, el principal servicio de medición de streaming de audio, y Podcast Metrics, uno de los primeros servicios de medición de podcast certificados por IAB en la industria. Con un nivel de integridad, excelencia, trabajo en equipo y responsabilidad inigualable, Triton mantiene su compromiso de conectar las transmisiones de audio con las audiencias y los anunciantes con el fin de impulsar de forma continua el crecimiento de la industria de audio en todo el mundo. For more information, visit www.tritondigital.com.
About Media Prima
Media Prima Berhad is Malaysia’s largest and leading integrated media group with businesses in television, print, radio, out-of-home media, content creation, digital media, commerce and advertising.
Contacto de prensa