Triton’s Spreaker Adds Voice Cloning For Programmatic Host-Read Ads.

The personal touch of host-read ads is being paired with the potential of artificial intelligence as Triton Digital releases a new feature to Spreaker that uses AI-powered voice cloning to bring scalable, programmatic host-read ad inventory to market.

Triton has partnered with Ekoz.ai, the New York-based company that is the creator of an AI-powered podcast advertising tool. In a joint announcement, the companies say the integration will give advertisers a new way to programmatically plan, buy and deliver host-read ads at scale, while enabling creators to access premium campaigns without taking on additional work.

Through the Ekoz.ai platform, podcast hosts opt in to clone their voice sample "eko," making their voice and ad inventory available to advertisers. Los guiones son generados por IA a partir de los puntos de conversación de los anunciantes y personalizados para cada anfitrión. A continuación, los anuncios se crean con la propia voz del anfitrión, que los aprueba, y se entregan a su programa, lo que preserva la autenticidad y reduce la carga de trabajo manual.

"We're always looking for more partners who help us bring new opportunities to podcasters," Triton Executive VP Sharon Taylor says. "By enabling scalable host-read ads that preserve the authenticity and control creators value, they're helping us unlock a new revenue stream for podcasters and deliver more value to advertisers."

The integration launched in March through private marketplace deals with select Spreaker podcasts. Triton says it is already delivering "millions of impressions" to the market.

"We've built the first AI solution that allows advertisers to get host-read ads at scale, and lets podcast hosts expand their influence, without losing what makes them unique," Ekoz.ai CEO Marty Avallone says. "Los anfitriones mantienen un control total sobre cómo se usa su voz y qué anuncios se publican. Aumentan los ingresos y ofrecen una mejor experiencia del oyente, sin tener que asumir más trabajo. Al fin y al cabo, sigue siendo su voz, solo que trabajando más para ellos".

For advertisers and podcasters that don’t use Spreaker, Ekoz.ai allows them to directly access the service from them, but it comes at a cost, according to its website. For ads placed through Spreaker, Ekoz receives a 15 % commission on the gross revenue charged for any ads that use the service. But that rate jumps to 25 % for ads placed directly with them, with an additional 10 % if Ekoz.ai manages the service on behalf of the advertiser.