Percepciones y tendencias de audio digital para octubre 2017

Triton Digital has released its monthly digital audio Top 20 Ranker for October 2017. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics audience measurement platform.  A review of the October data uncovered several interesting insights on the U.S. digital audio landscape, shared below.

La audiencia total en días de semana se mantiene estable en 5,57 millones en EE. UU.

Todos los clientes medidos en EE. UU. informaron un total de 5 571 802,00 de promedio de sesiones activas (ASS, por su sigla en inglés) durante el período de lunes a viernes de 6:00 a.m. a 8:00 p.m. y 4 633 299,00 en el período de lunes a domingos de 6:00 a.m. hasta la medianoche. 

 
Weekday listening shows highest peak at 2:00 pm

Midweek listening shows peak AAS occurring at 2:00pm in October 2017. Durante el fin de semana, la audiencia alcanza el pico a las 12:00 p.m. para luego caer paulatinamente durante la tarde. 

The News/Talk format shows the largest increase at 11 %

When compared to September 2017, the News/Talk format showed the largest increase at 11 % in AAS during the Monday through Friday 6am-7pm daypart.

The Miami market shows the largest increase at 26 %

Looking at the Top 15 markets as compared to September 2017, the Miami market showed the largest listening increase at 4,95 % in AAS during the Monday through Friday 6am to 7pm daypart, followed by Seattle-Tacoma.

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