Percepciones y tendencias de audio digital para mayo 2017

Triton Digital has released its monthly digital audio Top 20 Ranker for May 2017. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics audience measurement platform.  Una revisión de los datos de mayo reveló información interesante sobre el panorama de audio digital en EE. UU. que se muestran a continuación.

La audiencia total en días de semana se mantiene estable en 5,30 millones en EE. UU.

Todos los clientes medidos en EE. UU. informaron un total de 5 343 401,00 de promedio de sesiones activas (ASS, por su sigla en inglés) durante el período de lunes a viernes de 6:00 a.m. a 8:00 p.m. y 4 570 250,00 en el período de lunes a domingos de 6:00 a.m. hasta la medianoche. 

Weekday listening shows highest peak at 2:00 pm.

Midweek listening shows peak AAS occurring at 2:00pm in May 2017. On the weekend, listening shows peak AAS at 1:00pm before gradually declining throughout the afternoon. 

The Modern Adult Contemporary format shows largest gain at 6,55 %.

When compared to April 2017, the Modern Adult Contemporary format showed the largest listening gain with a 6,55 % increase in AAS during the Monday through Friday 6:00am to 7:00pm daypart.

The Seattle-Tacoma market shows largest gain at 2,48 %.

Looking at the Top 15 Markets as compared to April 2017, Seattle-Tacoma showed the largest listening gain with a 2,48 % percent increase in AAS during the Monday through Friday 6:00am to 7:00pm daypart.

Year-over-year listening shows consistent growth.

Total listening for all publishers showed positive listening gains when compared to May 2016, with a 11,22 % increase in AAS during the Monday through Friday 6:00am to 8:00pm daypart, and a 13,46 % increase during the Monday through Sunday 6:00am to Midnight daypart. 

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