Percepciones y tendencias de audio digital para julio 2017

Triton Digital has released its monthly digital audio Top 20 Ranker for July 2017. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics audience measurement platform.  A review of the July data uncovered several interesting insights on the U.S. digital audio landscape, shared below.

Total weekday listening remains steady at 5 million in the U.S.

Todos los clientes medidos en EE. UU. informaron un total de 5 090 600,00 de promedio de sesiones activas (ASS, por su sigla en inglés) durante el período de lunes a viernes de 6:00 a.m. a 8:00 p.m. y 4 341 023,00 en el período de lunes a domingos de 6:00 a.m. hasta la medianoche. 

Weekday listening shows highest peak at 2:00 pm

Midweek listening shows peak AAS occurring at 2:00pm in July 2017. On the weekend, listening shows peak AAS at 1:00pm before gradually declining throughout the afternoon. 

The Top 40 (CHR) format shows the smallest decrease at -3,60 %

When compared to June 2017, the Top 40 (CHR) format showed the smallest decrease at -3,55 % in AAS during the Monday through Friday 6am-7pm daypart. A decrease in listening is a common seasonal trend observed in the month of July.

The Atlanta market shows the smallest decrease at -1,30 %

Looking at the Top 15 markets as compared to June 2017, Atlanta showed the smallest listening decrease at -1,28 % in AAS during the Monday through Friday 6am to 7pm daypart, followed by Washington DC. A decrease in listening is a common seasonal trend observed in the month of July.

Combined year-over-year listening shows consistent growth.

Total listening for all publishers showed positive listening gains when compared to June 2016, with a 12,28 % increase in AAS during the Monday through Friday 6:00am to 8:00pm daypart, and a 14,27 % increase during the Monday through Sunday 6:00am to Midnight daypart.

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