January 2016 Insights & Trends

Triton Digital has released its monthly digital audio Top 20 Ranker for January 2016. El ranker es un listado de las cadenas y estaciones de radio digital de mejor desempeño según los datos de la plataforma de métricas de audiencia Webcast Metrics®.

Total Listening for All Measured Clients

All measured clients within the Domestic U.S. reported a total of 4 493 745,00 Average Active Sessions (AAS) during the Monday-Friday 6:00AM-8:00PM daypart, and 3 693 236,00 AAS during the Monday-Sunday 6:00AM-Midnight daypart.

Taking a Closer Look

Overall streaming has seen steady growth when compared to January 2015. January 2016 Average Active Sessions (AAS) increased by 14,00 percent in the Domestic M-F 6A-8P daypart and by 11,30 percent in the Domestic M-SU 6A-Midnight daypart.

Top Formats

When compared to December 2015, the Country format showed the largest listening gain with a 28,70 percent increase in AAS, followed by Classic Rock (22,20 percent), Top 40 CHR (20,30 percent), Sports (19,80 percent), News/Talk (17,30 percent), and Hot AC (15,60 percent). Many of these formats had changed to the Holiday format in December.

(M-F 6A-8P)

Top Markets

Looking at the top 20 markets, Seattle showed the largest listening gain from December 2015 with a 29,50 percent increase in AAS, followed by Tampa (26,90 percent), San Diego (26,60 percent), Denver (23,20 percent), and Miami (22,70 percent).

(M-F 6A-8P)

Top Devices

37 percent of listening taking place on an iOS device, followed by Android (30 percent) and Google Chrome (10 percent).

(M-F 6A-8P)

Top 10 Markets by Listening Device

The following chart shows the top 10 markets by AAS broken out by listening device.

(M-F 6A-8P)

Listening by Hour

The following chart shows hourly listening by AAS broken out by weekday and weekend.

(M-F 6A-8P)