Percepciones y tendencias de audio digital para diciembre 2018

Triton Digital® has released its monthly Global, US, and LATAM Rankers for December 2018, providing insight into the top streaming audio providers for the month of December.

El Ranker es una listas de las mejores estaciones y redes de audio digital según la medición de la plataforma de métricas de audiencia de Webcast Metrics®, e incluye canciones con y sin anuncios tanto en EE. UU. como en el resto del mundo. 

A review of the December data uncovered the following insights on the U.S. digital audio landscape. 

Total Weekday Listening Remains Steady at 6,07 Million in the U.S.

All measured clients within the U.S. reported a total of 6 070 098,00 Average Active Sessions (AAS) during the Monday through Friday 6:00am to 8:00pm daypart, and 5 119 944,00 AAS during the Monday through Sunday 6:00AM to Midnight daypart.

Weekday Listening Shows Highest Peak at 2pm

Midweek listening shows peak AAS occurring at 2pm in December of 2018. Over the weekend, listening shows peak AAS at 12pm, before gradually declining throughout the afternoon.

Holiday Shows Largest Increase at 158 %

When compared to November 2018, the Holiday format showed the largest increase at 158 % in AAS during the Monday through Friday, 6am-7pm daypart.

Denver-Boulder Market Shows Largest Increase at 2,03 %

Looking at the Top 15 markets as compared to November 2018, the Denver-Boulder market showed the largest listening increase at 2,03 % in AAS during the Monday through Friday 6am to 7pm daypart.

Click here to receive the Ranker via email or contact Ranker@TritonDigital.com for more information.