You can enrich listener identities to improve the value of your programmatic inventory to DSPs (Demand Side Platforms). You can use your Optable tenant to enable extended identifier (EID) enrichment in TAP Programmatic bid requests. You can connect to your Optable account in TAP > TAP Settings > Publisher > Identity.
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Connect to Optable
To use this feature, you must be an Optable client.
Inform Triton before introducing or activating any additional extended identifiers in your Optable tenant. See Contact Support.
Get an Optable tenant name and security token from your Optable Customer Support Manager.
Go to TAP > TAP Settings > Publisher > Identity.
Enter your Optable information.
Optional: To enter custom mapping parameters, select New parameter.
Select Save.
Test the connection by selecting Validate Connection.