Configuración del publisher

Use TAP > TAP Settings > Publisher to configure:

• Ad Separation: Configure publisher-wide industry and advertiser-level ad separation.

• DMP Settings: Activate external DMPs (data management platforms) to use with TAP's optional audience segments targeting.

• Station Tags: Create and assign station tags to target advertising to specific stations or groups of stations.

• Identity: Enrich listener identities to improve the value of your programmatic inventory.

• Ad Quality Rules: Block ads in specific IAB categories from appearing in your ad breaks.

• Exclusivity Rules: Grant exclusive access for a podcast to an advertiser.