To provide the best experience and quality for your creative, follow these recommendations for audio and video formats and quality.
Creative Formats for Audio
MP3 or WAV
Variable bitrate (VBR) MP3 files are not supported. Use constant bitrate (CBR) MP3 files.
Minimum duration: 0,75 seconds
Maximum duration: 750 seconds
Maximum file size: 30 MB
Calidad de audio
To ensure a quality listener experience, the quality of creative audio files (CODEC, bitrate, sample rate) should match or exceed the quality of the content delivery platform where the creative will be inserted. For example, if the creative is to be inserted in a podcast, it should at least match the podcast audio quality of MP3/128 kbps/44,10 kHz.
Using equal- or better-quality creative helps avoid unwanted audio artifacts when the Triton platform transcodes the creative audio files to match the live stream and podcast delivery platforms' quality settings.
Volume
The above recommendation for audio quality also applies to creative audio volume. Use creatives with a volume setting that is the same or slightly louder than the destination delivery platform. While transcoding does apply a certain level of volume normalization, there is a limit to how much it can normalize the volume of creatives that differ significantly from the destination.
On-Demand
On-demand delivery offers no creative transcoding, so the above recommendations do not apply, as the creative will be delivered as-is through the VAST response.
Creative Formats for Banners
JPEG, PNG, GIF
Minimum width and height: 1 pixel
Maximum width and height: 3000 pixels
Maximum file size: 2 MB
There is no technical limit to the number of banners you can include in each ad unit, but be aware that performance can suffer when many banners are used.
The player will only select banners that are compatible with the device. The Triton Digital Player Widgets only work with Leaderboard (728×90) and Big Box (300×250) banners.
Common banner dimensions:
Banner Unit Type | Dimensión. |
|---|---|
Big box | 300×250 |
Billboard | 970x250 |
Halfpage/Filmstrip | 300x600 |
Leaderboard | 728x90, 970x100 |
Medium Rectangle | 300x250 |
Portrait | 300x1050 |
Pushdown | 970x90 |
Rectangle | 300x600 |
Smartphone Portrait | 320x480 |
Smartphone Static | 300x50 |
Smartphone Static Wide | 320x50 |
Square | 300x300 |
Super Leaderboard | 970x66 |
Wide Skyscraper | 160x600 |
Format for Ad Banners in Omny Studio Video Clips
For the best audience experience, the ad banner should match the aspect ratio of the video clip being played:
Dimensions: 1280 pixels wide by 720 pixels high.
Larger or smaller images are scaled to fit.
Images that do not have a 16:9 aspect ration will have black bars added as needed.
Creative Formats for Video
MP4
Minimum duration: 0,75 seconds
Maximum duration: 750 seconds
Minimum height: 150 pixels
Maximum height: 1080 pixels
Minimum width: 200 pixels
Maximum width: 1920 pixels
Maximum file size: 50 MB
Video Banner Usage Notes
The flight must be Direct Sold and can only be used with On-Demand delivery.
We recommend only using video creative with pre-rolls.
We recommend you use a video validator such as AdValify.io before uploading video creative, to ensure the video creative is valid and compatible.
Smart speakers that do not have video screens will just play the audio track of the video file. Currently, this is the case for most smart speakers, so we recommend excluding smart speakers from your flight's listener targeting.