Sounder Audio Insights uses AI-powered analysis to show you many insightful details about your podcasts. You can use these insights to reveal new advertising opportunities and make informed decisions about promoting your podcasts.
The Audio Insights dashboard gives you an interactive analysis of your content:
Transcripts: Review the text version of your content.
Brand safety and suitability: See where your content is risky to advertisers. For details, see IAB Brand Safety and Suitability Framework Methodology.
Contextual labeling and sentiment for IAB categories: See what subjects are covered and how they’re perceived.
Collections: Define filters for your content that your advertisers can use for their ad targeting.
Sentiment for episodes published before May 15, 2026
Sounder does not assign sentiment labels to episodes published before May 15, 2026.
Resumen
A comprehensive dashboard of your content and brand suitability. Use it to understand the overall composition of your podcast catalog.
Top Categories
See the most common IAB categories in your content over 7, 30, 60, or 90 days. Top Categories also highlights prevalent topics beyond those explicitly categorized, potentially revealing new advertising opportunities.
Top Entities
The top people, places, organizations, and products mentioned in the past 90 days. This data offers valuable insight into current trends. Use it to attract advertisers or choose who to target content to.
Brand Suitability Overview
Your content's brand suitability:
See the percentage of content classified as Floor, High Risk, Medium Risk, and Low Risk.
Compare it to previous periods.
Identify and facilitate transparent communication with your advertisers about your catalog’s suitability.
My Shows
A table for easy navigation and analysis of show-level data. You can quickly access information relevant to brand suitability, contextual categories, and named entities for each show.
Granular Episode Insights
Go beyond the show level to see individual episodes, their scores, and other details.
Actionable Insights for Advertising
Make informed decisions and effective strategies for ad targeting, inventory segmentation, and campaign planning.
My Episodes
All episodes in your podcasts, presented in a table format for easy navigation. Use it to manage and analyze data on an episode-by-episode basis.
Episode Details
Select an episode to see:
Diarized transcript with speaker labels.
Brand suitability scores and classifications.
Contextual categories and sentiment. Categories are based on the IAB taxonomy.
Named entities identified in the episode, such as people, organizations, and places.
Episode duration
Publish date
Transcripts
Interact with the transcript:
Playback audio to verify transcript accuracy
View transcripts alongside contextual and brand suitability data points
Search for specific keywords or phrases within transcripts
Highlight sections of the transcript related to identified entities or categories
Centro de promoción
Sounder Promotion Hub is a suite of tools to simplify promoting a podcast. Use it to generate social posts, create show notes and episode summaries, and create articles or blog posts based on the episodes.
My Collections (Tags)
Use My Collections (Tags) to group your content by specific contextual and brand suitability criteria that your advertisers can target. These collections are dynamic, so when new episodes are ingested by Sounder, they are evaluated to see which collections they belong to.
Configuración
Use Settings to view and manage other users, including sending invites to new users and removing users.
Idiomas
Sounder Audio Insights works with content in these languages:
English
Español
Francés
Dutch
Supported Features
These Audio Insights features work with all supported languages:
Brand suitability
Contextual targeting and sentiment
These features work with English only:
Named Entities
Herramientas de Contenido con IA
Marcadores publicitarios
Chapters