Contracts

Use TAP > Ads > Contracts to initiate contracts between resellers and inventory owners.

• Resellers: Create and manage contracts, and customize VAST tags for contract with external owners.

• Owners: View the contracts on your inventory.

Reach Extension is an optional feature

Also see:

• Reach Extension Contract Negotiations

Contracts for Resellers

Create a Contract

Only resellers can create contracts. Triton does not notify the owner of new contracts. However the contract appears on the owner's contracts.

Once the contract is saved, its status is Active unless you select Create as draft before saving. An active contract does not deliver until the owner creates a corresponding Reseller Advertiser, and creates a campaign and flight using that reseller Advertiser.

1. Go to TAP > Ads > Contracts, select My Contracts tab, then select +New contract.

2. In the New contract form, enter the necessary information that appears.

3. Give the contract a name. Use a name that will be easy to identify in the Contracts list.

4. Select the Inventory owner from the drop-down list. You can select only one owner per contract.

5. Enter a date range for the contract. Start date cannot be earlier than today. End date is optional.

6. Enter the Pricing CPM.

7. Optional: Select Create as draft.

8. Select Create contract.

9. As a best practice, we recommend that you coordinate with the owner so that they can create their counterpart campaign and flight.

Draft Contracts

When a contract is saved as a Draft:

• It will not be visible to the inventory owner until the status is changed to Active.

• It cannot be used in a flight until the status is changed to Active.

• It can be modified as long as its status is Draft.

Edit a Contract

To edit a contract, select the contract in the contracts list, or select Edit contract from the options menu on the right.

• If the contract is Active:

  • You cannot change Pricing CPM.

  • You can change Contract name.

  • You can change End date.

  • You can change Start date if the contract has not yet started.

• If the contract is a Draft, you can change any aspect of the contract.

Customize and Send a VAST Tag

If the contract is with an external owner, the VAST tag to be used for reselling appears at the bottom of the contract page once the contract is created.

The reseller must copy this VAST tag, edit the position macro, and send the VAST tag to the external owner. Failure to do so returns an error. The objective is to populate the position macro with the actual position you wish to target with the VAST tag. For more information, see Reach Extension VAST Tag Cheat Sheet.

If you want to target two or more positions, you need to send a separate VAST tag for each position.

1. Select Copy to clipboard.

2. Paste it into a plain text editor.

3. Locate the position macro: &position=${position}

4. Change ${position} to one of the three possible positions that can be targeted:

   • preroll = &position=preroll

   • midroll = &position=midroll

   • postroll = &position=postroll

5. Send the VAST tag to your external publisher owner.

Archive a Contract

As a reseller, you can archive a contract by selecting Archive contract from the contract's Options menu.

• If you archive a contract before its end date, all campaigns targeting the contract stop delivering.

• To see your archived contracts, select All in Quick filters.

• To re-activate an archived contract, find it in My contracts, edit the contract, and select Active from the Status menu.
  

  

Contracts for Inventory Owners

As an an inventory owner, you can see active and done contracts that a reseller created with you in Contracts on my inventory at TAP > Ads > Contracts. This list functions the same way and has the same features as other module lists in the TAP user interface.

As an inventory owner, you cannot change the status of a contract. Only resellers can change the status.

View Contract Details

To view a contract, select it in Contracts on my inventory, or select View contract from the Options menu. Contact details include the Publisher ID, which is the same as the Reseller ID column in the list of contracts.