The Podcast Dashboard provides a highly visual view of your download and audience statistics.
- Add filters/dimensions to the report.
- Selection Management Area: appears on the right when creating or editing filters or dimensions.
- Quick view of recent stats (“yesterday” and “last 7 days”) with comparisons against previous day/7 days.
- Download trend for the last 30 days.
- Download trend for the last (up to) 52 weeks. Note: this graph shows data up to a maximum of the previous 52 weeks; if less data is available, less is shown.
- Sunburst diagrams for location and device.
Running Reports
There are several ways to apply changes in the query builder and to run the report. The option you choose depends on your context.
| Elemento | Descripción |
|---|---|
| Run | The Run button appears in the Query Builder. Use it to submit changes and re-run a report after you change a filter or dimension. You can also use this button to run a report if you have closed the Selection Management Area without having clicked Apply and Run. |
| Aplicar | Click the Apply button in the Selection Management Area to apply your selection (filter or dimension) without running the report. Use this when you plan on adding several filters or dimensions. It saves you time because you don't have to wait for the report to generate before you select the next item. |
| Apply and Run | Use Apply and Run when you have selected the last item from the Selection Management Area and you are ready to run the report. |
View Downloads Trend
To view download trends, select a programs filter (Publisher, Market, or Program), and click Apply. Then (optionally) add dimensions. The downloads trend graphs show the trends for the filtered items.
Filtering by Publisher, Market, or Program
- 1Click the current Program/Market/Publisher filter…
- …to open the filter selector.
- Filter by publisher, market, or program.
- Select an item and click "Apply" (or "Appy and Run").
Filtering by Dimension
- Click "Add New" to add a dimension filter...
- …the Select Dimension panel opens.
- Select a dimension.
- (Optional) Filter the list that appears.
- Select an item from the filtered list.
- Select "Apply" or "Apply and Run."
Viewing Downloads Trend
The downloads trend display includes a quick view of the statistics for the previous day ("Yesterday") and the previous seven days ("Last 7 days' Stats"). It also includes a percentage comparison with the previous day/seven days.
- Compared with previous day.
- Compared with previous 7 days.
| Elemento | Descripción |
|---|---|
Descargas | Solicitudes únicas de archivos que se descargaron. Esto incluye descargas completas de archivos, así como descargas parciales de acuerdo con las reglas de filtrado de la IAB (por ejemplo, arañas y bots, centros de datos, descarga mínima de contenido de un minuto, etc.). "Único" es una dirección IP*, agente de usuario, episodio y fecha. Para obtener más información, consulte las directrices técnicas de medición de podcast del IAB. * Las direcciones IPv6 se interrumpen en los primeros 64 bits (de 128) antes de calcular el recuento único de IP+UA. |
Horas descargadas | El tiempo total (en horas) de contenido de audio que se descargó, como suma de todos los datos de descargas válidas. |
Oyentes | Cada "oyente" es un único usuario que descarga contenido para su consumo inmediato o diferido. Los oyentes están separados por una combinación de dirección IP* única y agente de usuario de acuerdo con las reglas de filtrado de IAB descritas en las directrices de medición técnica de podcast del IAB v2,10. * Las direcciones IPv6 se interrumpen en los primeros 64 bits (de 128) antes de calcular el recuento único de IP+UA. |
The downloads trend display also includes trend charts for the previous 30 days and the previous (up to) 52 weeks. Roll over a day or week to see the downloads (net) for that day or week.
Análisis de audiencia
The audience analysis sunburst diagrams show downloads by location (country and region*) and by device family and type.
* Region refers to the subdivisions of a country, such as state in the U.S., province in Canada, and administrative region in France.
Downloads by location
- Outer ring: country's regions.
- Inner ring: countries.
- Click a country to switch to a view of just that country and its regions.
- Click the center or the outer ring to return to the previous view.
- Graphs provide a visualization of the relative values for all items. Roll over an item to see the numeric value in the center of the graph.
Downloads by device family and type
- Outer ring: device.
- Inner ring: device family.
- Click a device family to switch to a view of just that family and its devices.
- Click the center or the outer ring to return to the previous view.
- Graphs provide a visualization of the relative values for all items. Roll over an item to see the numeric value in the center of the graph.